mEATquality at EMAC 2025
At the 54th EMAC Conference in Madrid, the mEATquality project hosted a well-attended session on consumer preferences for sustainable meat.
We shared insights from three consumer studies on:
Blockchain and trust
Visual cues at point-of-sale
How information affects taste perception
The session sparked a great discussion on the ethics of promoting “better” meat vs. reducing consumption.
Learn more about this event: https://meatquality.eu/media/

La ventilación natural puede ser una gran aliada para mejorar el bienestar animal, reducir costes energéticos y adaptarse a las exigencias legales. Sin embargo, su eficacia depende de múltiples factores como la ubicación de la granja, los vientos dominantes, la orientación solar o la hermeticidad de las instalaciones.


En el blog de Zona Porcino compartimos 𝟏𝟎 𝐫𝐞𝐜𝐨𝐦𝐞𝐧𝐝𝐚𝐜𝐢𝐨𝐧𝐞𝐬 prácticas para optimizar el diseño y el manejo de la ventilación natural en naves porcinas, teniendo en cuenta tanto los principios técnicos como los nuevos retos productivos y climáticos.


¡Lee el artículo completo!

At the Agro-Livestock Fair of Valle de los Pedroches, we proudly presented the latest developments from the EU-funded #mEATquality project — advancing sustainability, animal welfare, and meat quality in European pig farming.
During our session, “mEATquality Project: Meat Quality, Sustainability & Animal Welfare in European Extensive Pig Farming”, we discussed powerful tools like the Sustainability Calculator and Life Cycle Analysis.
Key Insight: Iberian acorn-fed pigs raised in the dehesa ecosystem not only deliver exceptional meat quality — they also contribute to a carbon-negative

Research Highlight
Our mEATquality team in Poland, featuring Ewa Sell-Kubiak, Gabriela Cieleń, and Dominika Kroplewska, has conducted an insightful study on Polish consumers' attitudes towards the taste, culinary properties, and willingness to pay for meat from higher welfare farms.
Key Findings:
• Consumers are increasingly aware of the importance of animal welfare.
• Despite higher costs, many are willing to pay more for products from higher welfare farms.
These findings are crucial for Polish farmers considering the use of extensive farming practices to enhance animal welfare.

March Newsletter Alert!
Stay updated with the latest developments in our project and access new tools and materials available in multiple languages:
• Extensive pig and poultry husbandry practices
• Consumer preferences when choosing meat
• Sustainability of pork and poultry meat production
• 2025 project events and activities

Subscribe at: www.meatquality.eu

We are pleased to announce that the Practical Abstracts of the mEATquality project are now available in Italian!
Siamo lieti di annunciare che gli materiali didattici del progetto mEATquality sono ora disponibili in italiano!

These abstracts provide valuable insights and practical solutions for sustainable pork and broiler meat production, addressing societal demands, environmental concerns, and economic needs.

New Publication Alert!
Excited to share our latest joint publication, “Connecting the Fork to the Farm,” featured in REVOLVE magazine. This collaborative effort brings together insights from four EU projects: PATHWAYS, mEATquality, Code: Re-farm, and H2020 INTAQT.
Together, we are working towards building a sustainable food system in Europe. Our findings and research lines aim to create a more resilient, efficient, and environmentally friendly food production process.

Watch our exclusive interview with Álvaro Barrera, President of Asociación Ecovalia, as he discusses the sustainability of meat production and the mEATquality project.

By Daniel Jiménez Lorente, Noticias Positivas